Rule Footwear Identity
THE CLIENT
Rule Footwear is a fictional sports shoe company created as an exercise in branding, and identity design. The brand is aimed at runners and fitness enthusiasts from around the globe.
THE OBJECTIVE
The brand objective was to create a cohesive look and feel. Two versions of the logo were created for use in different applications. Both versions of the logo can be combined to create the full logomark. Below, the logomark is dissected into its two main components.The triangular logo to be used for smaller size, and mobile application.
Client
Rule Footwear
Industry
Footwear / Apparel
Project
Identity Design
Services
Visual Identity
Logo Development
Graphic Design
TYPOGRAPHY & COLOUR
Typography for Rule Footwear needed to be crisp and clean. Source Sans Pro was used for the main logotype. Montserrant was used as the secondary. Both of these fonts are available for free use on Google Fonts.
For the primary colour a deep blue closest to the colour St. Tropaz, was selected for it’s strong yet calming characteristics.
